Software · EstimateIQ

Instant estimates and AI makeovers that capture every lead

EstimateIQ puts real-time estimate ranges and AI before-and-after previews right on your website. Visitors get instant answers; you get their contact info, project details, and a warmer path to the close — synced straight to your CRM.

JMARDK+
★★★★★  Built for local operators nationwide
yoursite.com
Leads captured this week
128
Estimate tool conversion42
AI before/after requests67
Full project details88
Synced to CRM100
Instant estimatesAI before/afterLead captureCRM syncReal-time
The problem

Most of your website traffic leaves without a trace

Someone lands on your site, wonders what their project might cost, and clicks away — no name, no number, no idea they were ever there. Even the few who fill out a “contact us” form hand you almost nothing to work with. You're left guessing who they are, what they need, and whether they're ready to buy.

What it does

Turn website curiosity into captured leads

EstimateIQ gives visitors the two things they secretly want — a price and a picture — and gives you their information in return.

Real-time estimate ranges

Give visitors an instant ballpark price for their project, right on your site — the answer they came for, in exchange for their contact details.

AI before & after

Show homeowners an AI-generated preview of their finished project — a new roof, kitchen, or yard — an irresistible reason to hand over their info.

Built-in lead capture

Every estimate and image request collects a name, contact, and project details, so no interested visitor slips away anonymous.

Richer lead profiles

Capture the specifics — project type, scope, timeline, and budget range — so your team walks into every follow-up already knowing the job.

Connects to your CRM

Syncs with the CRM you already run, dropping each enriched lead straight into your pipeline the moment it's captured.

Close better prepared

Arm your sales team with real context before the first call, so conversations start warm and move faster to a yes.

How it works

From anonymous click to qualified lead

No developer, no redesign. Add EstimateIQ to your site and start turning quiet traffic into named, ready-to-work leads.

STEP 01

Add it to your site

Drop the EstimateIQ tool onto your existing website in minutes — no rebuild, no code.

STEP 02

Visitors get answers

A homeowner enters a few details and instantly sees an estimate range or an AI before-and-after of their project.

STEP 03

You capture the lead

To unlock their result, they share contact info and project details — turning an anonymous visitor into a qualified lead.

STEP 04

It syncs to your CRM

The enriched lead flows automatically into the CRM you already use, tagged with everything they told you.

STEP 05

You close prepared

Your team follows up already knowing the project, scope, and budget — so every conversation is warmer and sharper.

Now in early access · EstimateIQ

Turn your website into a lead engine

Give visitors instant estimates and AI project previews — and turn quiet website traffic into named, qualified leads synced to your CRM. Join the early-access list.

Join the waitlist
The payoff

Know your lead before you call

No more cold, mystery inquiries. Every lead arrives with a face, a project, and a budget — so you spend less time chasing and more time closing the work you actually want.

300%
more website leads when an instant estimator complements your contact form
70%
of online estimates happen outside 9-to-5 hours — leads you'd otherwise miss
78%
of customers hire the first business to respond — and enriched leads let you respond ready
391%
more conversions when you follow up within the first 60 seconds

No more anonymous traffic

The visitors quietly leaving your site become named leads with real project details, instead of numbers on an analytics chart.

Leads around the clock

Your estimate tool answers questions and captures info at 8pm on a Sunday — every hour you're off, it's still working.

Walk in already knowing

Show up to every follow-up with the project, scope, and budget in hand, so you close more confidently and waste fewer trips.

A fuller, warmer pipeline

More captured leads, richer detail, and instant CRM sync add up to a steady stream of opportunities your team is excited to call.

Custom software & integrations

Off-the-shelf can't do it? We'll build it.

Every business runs a little differently. When a stock tool won't cut it, ScaleLocal builds custom software around your exact workflow — and wires your existing apps together so your data and reporting finally live in one place.

Book a discovery call

Custom software development

Scheduling, quoting, reporting, customer tracking — whatever's slowing your team down, built to fit the way you already work and to grow as you scale.

API connections & integrations

Connect your CRM, booking, accounting, and field tools so information flows automatically — no more double entry, and one clean view of your whole business.

See integrations

Want the tool and the team behind it?

Get a free comprehensive marketing audit — we'll show you exactly where the biggest opportunities are, then help you win them.

Get my free audit